Major Drop in Facebook Searches, Compared to Instagram and Twitter

social-media
Photo contributed to Blogtrepenuer via Creative Commons.

Out with the old and in with the new. In the internet day and age, it often seems as though trendy videos and apps last for days, or weeks if they’re lucky, before the something cooler, funnier and faster comes along. This, it seems, is the case with Facebook. Once ahead of its time, Facebook now competes for the attention of young people with other forms of social media, such as Snapchat, Instagram, and Twitter.

“But wait,” you might be saying. “How could Facebook be going out of style? My mother and her friends comment on my pictures every day.”
The numbers speak for themselves. When analyzed using google trends software, it is clear that over the past five years, searches for Facebook have been in a steady decline. As one can see, Facebook, shown in blue, has seen a steady decline, especially when compared to Instagram, shown in yellow, and Twitter, shown in red.

facebook-over-time
Facebook, shown in blue, has seen a steady decline in search interest over the past 5 years.

Even more interesting, it seems that in the past year, searches for Instagram have been surpassing searches for Twitter, though both remain well below Facebook. It should be noted, however, that the steady flat rate of Instagram and Twitter is probably due to the fact that most users use the app version, rather than the browser one.

Facebook, though in decline, still holds the lead of most searched social media in most countries of the world.
Facebook, though in decline, still holds the lead of most searched social media in most countries of the world.

Additionally, only in Kazakstan and Iran have the searches for Instagram surpassed those of Facebook, and in South Korea, Twitter takes the lead over both.

The decline in Facebook users comes mostly from the teenage age group, and prompted Facebook to try- and fail- to buy Snapchat a few years ago. Only time will tell whether Facebook will make a comeback with the millennial generation or go the same route as MySpace.